In this article:
- Student marketing interns are a great way to learn from your target demographic about pain points they’re experiencing, while also taking a weight off of your shoulders.
- Task students with creating social media posts, devise flyers and posters and hang them up, make class announcements, collect emails and host booths at club fairs.
- Not only can this work take a load off of your shoulders, but can also help further your program goals of helping student develop communication and leadership skills
So you’ve started your own tutoring program, but getting the word out has been challenging. You don’t have a huge budget, and you could use some help with those extra tasks you need to check off your list.
We have a solution for you: hire a student marketing intern!
Students are the target demographic
Save time and money by hiring students to do the marketing work you need. By connecting with a student, you don’t have to worry about wasting time relaying basic information when you can get the insider scoop on your target demographic from the people who are in it themselves. They know what their peers look for in a tutor, and have insight into the marketing issues that arise in your campus community. Seeking out the services of a student can generate a level of trust in your brand that comes only through authenticity.
When interviewing potential student marketers, why not ask them about their own experiences in finding a tutor? Allowing them to reflect on their experiences can show you exactly where your pain points are and will also help you identify a student who has first hand experience with the program. These students are an invaluable resource when it comes to not only communicating the message, but also making sure the message is heard.
What can students do?
You can have your student marketing intern create social media posts (canva is a great free tool they can use), engage with other students on your various platforms, devise flyers and posters and hang them up, make class announcements, collect emails and host booths at club fairs.
The Nimbus analytics tool also makes it easy to manage surveys and offers in-depth analysis of data, such as what subjects are in high demand and the sorts of feedback students are giving tutors. This information is easy to collect through your administrative console, and can be put to great use by your student assistant! Use this data to recruit more subject-specific tutors, approach other students who may also be looking for help, and inform professors to encourage them to connect their classes to the tutoring program.
Students can do so much — all it takes is some training on your message and brand.
Further the impact of your program
Students are keen to develop skills and know what other students are looking for in a tutoring service. You can further the impact of your program by helping students develop soft skills like communication and planning, while also letting them take a chunk out of your workload.
Conclusion
Keeping up with the demand for your tutoring program can be difficult – Nimbus can help. With our help, program administrators reduce their workload by 52%, which has allowed 60% of our partners to expand current or add new student success programs. Our dedicated team can help inform you (and your student interns) on where to focus your marketing efforts, and can even provide custom materials and strategies to ensure your program success.
Get in touch with us to learn more about how we can help!
